New Digital Trends at the MEDICA 2019

For almost 5500 exhibitors, the MEDICA-Messe – as the World Forum of Medicine – once again this year offered an excellent platform for the presentation of numerous product innovations and thus attracted somewhat more than 120,000 visitors from 170 nations to Düsseldorf. For several years now, we have been following the development of new innovative solutions for prevention and rehabilitation very closely, and in doing so we have always sought to talk to contacts from the most diverse areas of the health market.

However, there is still a wide disparity in the distribution of funds from the health budget in Europe. Nearly all of the available funds are spent exclusively on treatment and rehabilitation, while only a very small fraction is used for prevention. It is enormously important to invest in health care in particular in order to be able to manage the budget money better in future and, above all, to save costs.

Starting with occupational health management (BGM), with training programs as a balance and to cope with stress for the employees of companies, up to offers for everyone, in order not to motivate more movement in everyday life, but also to ensure that movement sequences are carried out healthier in the long term.

The lack of exercise in everyday life is one of the biggest public health problems we have in our society, but many people are not aware of it. Frequently, diseases such as high blood pressure, diabetes, musculoskeletal or cardiovascular problems are triggered or even further encouraged by prolonged sedentary activities, lack of fitness or a sedentary lifestyle.

So it is hardly surprising that a large number of companies are now involved in the analysis of movements, especially when it comes to a healthy gait pattern or the correct ergonomic posture at the workplace.

Digital solutions are also on the advance, which, for example, enable better networking between doctors, patents and medical institutions or can determine bio-feedback on a wide range of body parameters with the help of innovative wearable technology. This is accompanied by an enormous growth in mobile health applications (mHealth), which are already making a major contribution to fast and uncomplicated care.

This means that the trend in current developments and products is going exactly in the direction that we predicted several years ago. In the health care market, this applies, among other things, to the fields of analysis and diagnostics, where there are now much better technological approaches and concepts. Products are becoming smaller, more digital and smarter, with greater added value for both patients and service providers.

The question every company has to ask itself is what role they want to play in digitization – either just watching and running the risk of being swept away by the stream of new developments or actively steering and shaping the direction of the stream with their own ideas.

At the moment, digitalization is still in its infancy and nobody can say for sure what changes will be coming in the coming years, but one thing is certain: the influence and spread of modern technology – in all areas of our lives – will continue to increase in the future.

We can be curious what surprises await us in the next months and years! 🙂

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